During the 2006 Las Vegas PubCon, the catch phrase of the week was linkbait. The idea is to create compelling enough content that your niche’s audience (and beyond) will want to link to your work. Most of the time, this content is distributed through blog entries or articles focusing on the subject you are targeting. […]
Wal-Mart Screws Up Two Campaigns In A Week
So, apparently, it seems Wal-Mart needs to go ahead and fire whoever’s working on their online marketing campaign. Two separate aspects of the campaign have been blasted in just a week. One angered parents, the other was exposed as a fraud.
Managing Projects And SEM Campaigns
A comprehensive guide on synergizing project management principles with SEM campaigns for optimized success in online advertising.
DoubleClick Indexing Search Engine Marketing Campaigns
The company has unveiled the Performics 50 index to reflect overall activity of of the search market.
Internet PR Campaigns Failing
Imagine sending out a press kit containing nothing but blank pages because the photocopier stopped working after the first three or four copies.
Tips for Successful Pay-Per-Click Campaigns
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can’t live without.
Starting Small Business Promotional Campaigns
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?
Tracking the Success of Your Ad Campaigns
A common concern of advertisers is how to cost effectively track ad campaigns without having to have expensive tracking software or complicated scripts.
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement?
Paid Search Advertising Campaigns that Delivers Maximum ROI
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.