There have been days, weeks, and months where it seemed like Google was on a never-ending acquisition spree. Now Microsoft seems to have picked up on idea; Steve Ballmer has announced that his corporation will acquire 20 companies per year for the next five years.
Behavorial Targeting 101: Media Buying Tips
Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral targeting before at one or more points in your life and not even known it. Behavioral targeting, if done right, can be a very useful tool in your internet marketing tool belt.
Is Buying An iPhone A Vote Against Net Neutrality?
One name we haven’t seen in the Net Neutrality debate is Apple, Inc. Though Jobs & Company are cozy with neutral net advocate Google, they also just launched iPhone with AT&T exclusivity. And that brings up some interesting questions, the most interesting of which: Is buying an iPhone a vote against Net Neutrality?
Are Big Brands Stealing (Buying) the SERPS?
For a long time, search engine marketers wondered why the big brands were so slow to adopt, why they seemed to be ignoring Google. They may be wishing for the old days, when smaller players with smaller budgets had a better shot at the SERPs.
Microsoft Buying Yahoo? No Way
They don’t need Yahoo and they don’t want Yahoo up in Redmond. Microsoft can compete just fine with Google without Yahoo.
Microsoft Buying Yahoo Seen As Likely
Since Microsoft acquired online ad firm aQuantive for $6 billion, the likelihood of Steve Ballmer and company following that up with a Yahoo purchase became greater.
Microsoft Buying Yahoo? OSS Implications
Just read news about Microsoft potentially buying or merging with Yahoo. These are just rumours, and lots of analysis will discuss why the deal may or may not make sense.
Microsoft Buying Yahoo: Rumors Reappear
A year ago, the two companies were reportedly in talks about a merger, but those conversations were dismissed as rumors and speculation. Well, here’s Microsoft and Yahoo 2.0.
Perspectives on Link Buying
I like to buy links. In fact, I love to buy links. As powerful and relevant as possible. The more they are such, the more they will help search engine rankings. Search engine rankings help sales. I love to buy sales even more than I like to buy links. I love to scale this process too. I am a capitalist. Capitalist theory may have it’s downfalls, but overall it has served our country pretty well. I think a case could be made for just about any link on the web being purchased in one way or another. You can read my thoughts on not being a link communist here.
Microsoft: It’s Official, We’re Buying TellMe
In a statement today, Microsoft has confirmed its intentions to purchase TellMe, a provider of multiple different types of voice information services. Specific terms of the acquisition have not been disclosed as of yet.
It looks like you can chalk this one up as gossip that actually came to fruition. The last week has been rife with speculation that Microsoft would be purchasing TellMe. It was actually one of the more prominent news pieces until Viacom came along and stole the spotlight by dropping a billion-dollar bomb on YouTube.