The purpose of your marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services. The sequence of information you provide on your web site and its visual presentation can drive clients to contact you about your services or buy your products – or it can send them away.
Building Your Web Business With Links
Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and “facts” on whom you should link to and whether reciprocal links are good or bad. The reality is that the Web is made up of links and you should link to sites that your users will find helpful.
Building Doorway Domains for Optimized Search Engine Positioning
Doorway pages have been around for a long time and most people trying for search engine optimization are more or less familiar with them. To recapitulate: a classical doorway page is focused on a certain keyword or search phrase, carrying highly optimized text, pertinent meta tags, title, etc. It is submitted to the search engines to achieve better rankings. When human visitors hit the page, they are required to click a link to get to the site proper.
Building a Revenue-producing Ebiz Brand
Building a revenue-producing online brand takes an investment in time, resources and viable partnerships! There is no shortcut to success – it takes plain old blood sweat and tears! If you listen to the Charlatans and digital snake oil types you’d think fortunes were being made by simply launching a web site and using a free search engine submissions service! This is far from the truth!
Ten Basic Steps for Building a Click-ready Web Site
1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.
Building a Brand Online
Customers don’t necessarily recognize the differences between channels, noted Travelocity CEO and President Michelle Peluso.
The Four Seasons of Publicity – Building an All-Year Publicity Machine
If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc.
8 Building Blocks to Attracting Customers
Are you frustrated by the lack of return from your promotional efforts? It may be that your plan for attracting customers is built on a foundation of sand
The Link Building vs. Content SEO Debate
The link building vs. content seo debate is still raging in the forums. John Scott, a staunch advocate of link building, keeps the thread hopping with his beliefs that, for competitive search terms, links are the only way to top rankings.
Building Your Site’s Link Value
Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.