Are you trying to attract business with a no-name, no-differences-from-competitors company identity?
Branding: A Competitive Advantage
People often think of a brand as the symbol, name or logo associated with a product. In reality, branding involves far more.
Corporate Branding – Don’t Forget Your CDs!
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years.
Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one.
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now.
Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business-even if it’s a mom-n-pop shop.
“Why You?” — Professional Identity Branding
You can have first-rate products and services, but if you can’t establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.
Small Business and Branding – Why and How?
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition.
Nation Branding and Place Marketing
I. The Marketing Plan
In the decades since World War II, economics prowess replaced military power as the crucial geopolitical determinant. The resilience of a country is measured by its inflows of foreign investment and by the balance of its current account – not by the number of its tanks and brigades.
Build Your Business Through Brilliant Branding
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.