Branding: Focus or Flexibility?
My last post, Positioning for Extinction, stirred up quite a debate. Laura Reis, a big proponent of highly focused brands,…
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Tag: branding
The French Blogosphere: Branding and Communication
More than one-quarter (26.7%) of the French online population visit a blog at least once a month.
Branding: Positioning for Extinction?
I just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas)…
Small Business Marketing: Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have…
IT Specialists: Branding Your Company
As IT specialists, a big way to differentiate yourself is to make sure that you're branding your company. Focus on…
Maslow & Branding: Last 3
We're almost to the end of the series on Maslow and Branding. I'll wrap up the last three needs in…
Maslow & Branding: Aesthetics
OK, back to the series on Maslow and Branding. So far I've written about Security & Connection, Esteem and Control;…
Maslow and Branding: Esteem
Yesterday we looked at Security and Connection, the two most foundational needs (above basic survival) on Maslow's Hierarchy.
Maslow and Branding
Remember back in your Psych 101 class when you learned about Maslow's Hierarchy of Needs? Bet you never expected to…
Search and Branding
There's an excellent interview at iMediaConnection with Ron Belanger from Yahoo about the intersection of search marketing and branding.
