SES: Search As A Branding Vehicle
It's official, search advertising isn't just junk advertising (read: direct response, a la junk mail) anymore, it's a key element…
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Tag: branding
Search, Mickey D’s, Or Coke, Branding Is Powerful
Here's a challenge for you: raise a child unexposed to branding. Good luck with it. This article isn't about parenting,…
Strong Branding Drives Search And Conversions
"Branding" has become a bit of a buzzword in online marketing, though there are still detractors out there decrying the…
Google Ranks First In Branding Power
A study by research firm Millard Brown and the Financial Times of the world's top 100 brands found Google ranked…
Microsoft Fine-Tunes Branding
Microsoft is making several subtle and smart moves to improve its inconsistent and unimaginative branding schemes:
Why Branding Matters in B2B Marketing
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met…
The Marriott Way – Branding With Blogs
Recently I was pointed to a new blog "Marriott on the move", started by the CEO of Marriott Properties, Bill…
Branding Your Customers
Branding your business is simply giving the public and your customers an image of your company.
Branding: Words and Meanings
I've been thinking about brands that are making a difference in our lives and society, and I used the term…
E-Branding The Red Light District
The overall accuracy of Alexa rankings aside, the traffic tool can be a nice predictor of what is to come,…
