Always Have a Plan B
PR Rainmakers know they can do everything right, and still fail to make news. It's a fact of life. Accept…
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Tag: brand management
Introduction to Strategic Marketing
After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing…
Quality Web Publishing Is About Saying No
Are the people who have least to say in your organization publishing most on your intranet or public website? Are…
Branding – It’s More Than Just Your USP
When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect…
Is Your Ad Killing Your Brand?
It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they…
Public Relations: Martha, Sammy and Murphy
It doesn't feel like summer yet in most of the U.S., but it's definitely here. Know how I know why?…
5 Ways To Jump-Start Your Affiliate Commissions
Affiliate marketing is one of the most talked about topics on the internet... and for good reason.
PR Failure Defined
I define public relations failure this way:
Change Now, Change Later
Why do corporate image and Name Identities die a slow death?
Choose Controversy that Creates Positive News Coverage
Controversy is the secret ingredient that can turn your story from one that the media ignore to one that reporters…
