Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important…
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Tag: brand management
Search Engine Marketing Professional Organization Launches Advertising Campaign
The Search Engine Marketing Professional Organization (SEMPO) today announced the launch of a major advertising campaign.
Getting Senior Management Engaged in the Web
The extent of senior management involvement in the Web is a clear indication of the value of the Web to…
Why PR is a Vital Force
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations…
Outsourcing : Managing Your Brand Across Continents
Outsourcing seems to be the new-new thing and approximately 50% of our major corporations are doing it. What are the…
What is Not Measured is Not Managed: Tracking the Success of your Brand Investment
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage.…
Tapping into Brand Touchpoints
Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their…
Revealing the Roots: The Process of Building Brand
How is branding different than marketing? Branding is not so much different from marketing as it is an element of…
Doubt PR’s Clout? Don’t!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L. I don't…
Definition of Security: Small Business Owner
Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that…
