This June, Google will expand advertiser’s ability to bid on trademarked keywords worldwide in over 200 countries despite a class action lawsuit filed in Texas. The plan to do so illustrates Google’s confidence that trademark bidding is not a violation of trademark laws—apparently anywhere.
Bidding On Trademark Terms Okayed By Court
Another court has decided use of trademarked terms in metatags and keyword advertising does not constitute trademark infringement, but the issue is far from settled and only gets more complicated as more courts hear arguments from both sides.
Google, News Corp Might Be Bidding On Blinkx
A word here, a number there . . . nothing remotely solid has been established, but rumors that Google and/or News Corp bid on video search engine Blinkx were enough to send the company’s stock up 53 percent today.
FCC Auction Bidding Tops $11.5 Billion
The big prize, a slice of spectrum covering the US, has stalled at a bid of $4.29 billion, under the Federal Communication Commission’s reserve price of $4.6 billion.
AdWords Introduces Preferred Cost Bidding
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google’s shoulders.
Microsoft Bidding Up Acquisitions On Purpose?
Don Dodge, who works at Microsoft, offers up some interesting analysis of Google and Microsoft’s acquisition strategy. Not saying I agree with it, but it does make for fun Sunday-morning reading.
Bidding On Top Ad Spot A Waste of Money?
All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after reviewing click-through trends over the past three years. In a nutshell, you can start saving money by not bidding on that top spot. Others, like Enquiro’s Gord Hotchkiss, aren’t convinced.
Bidding for Lower than Top Few Spots a Waste of $?
Question : When doing SEM with Azoogle Ads or CJ, do you think it’s a waste of money to bid for anything lower than the top few spots in sponsored search?
Yahoo Tweaks Bidding Information
Yahoo’s Search Marketing will make some changes to the information made available to its clients, as they announce alterations to the Manage Bids pages during the transition to its new paid search service.
Changes for Yahoo Search Marketing Bidding
This change has been forthcoming for some time now.