One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by a fine to be determined — for certain Web companies to use personal information about consumers for advertising without their consent. There are essentially two main things in this bill
AOL’s Penguin: “Behavioral Targeting No Problem”
Some people know about behavioral targeting, and some people don’t. To educate this second group (and perhaps make the first feel less threatened), AOL intends to explain the practice with a cartoon penguin.
Amazon & Toys”R” Us Involved in Behavioral Targeting?
Just before holidays a colleague of mine asked me if Amazon and Toys"R" Us were involved in behavioral targeting. He told me that he did a search for Lego on ToysRUs and a few days later when he visited Amazon, he saw Lego featured on the home page. He said that he had never did any search for Lego on Amazon.I looked at the code on ToysRUs and did not find anything that looked like it is sharing data with Amazon.
Google’s Behavioral Targeting the new Dinnertime Telemarketer?
I dunno. Lately I’m finding that if I notice that I’m still logged into Google that I rush to sign out. It just creeps me out to know that everywhere I go on the web if I’m signed in, Google is following me.
FTC Counsels Self-Regulation For Behavioral Ads
The Federal Trade Commission plans to keep an ear open for complaints now that they have given Google and DoubleClick their blessing to get together.
Behavioral Targeting (BT) at eMetrics
Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers.
Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral Targeting in their presentations.
Behavioral Targeting Becoming ‘Essential’
Now is the time to do some behavioral targeting before it’s regulated. (Da guvmint is froggy on both sides of this issue, wanting at the same time to limit how much digital information is stored about users and to glean all they can from it for their own surveillance purposes.) Though people tend to be creeped out by how much marketers know about them, if done right, it can be mutually beneficial.
FTC Sets Dates For Behavioral Town Hall
Google and DoubleClick better keep the calendars of some of their people clear for November 1st and 2nd, as the Federal Trade Commission followed through on its promise to schedule meetings about behavioral targeting.
Behavioral and On Site Targeting Factors
Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website.
Google’s Approach to Behavioral Targeting
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different approach. Concerned that behavioral targeting might upset the AdWords cash cow applecart, Susan Wojcicki, Google’s vice president of product management for advertising, explained to Reuters why the company is testing session-based targeting, not profile-based.