Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?
Vertical Ad Network Audiences More Engaged
Vertical ad networks enhance ad engagement by offering precision targeting. Explore the benefits they bring for advertisers and consumers.
YouTube Mobile Tuned For New Audiences
"Leave no stone unturned" seems to have been added to Google’s list of unofficial mottos. The search giant is now going after a very well-defined (and rather small) portion of people in a certain market with a new version of its mobile YouTube application.
Online Television Draws Large Audiences In Europe
When it comes to online television, American companies and programs are what we tend to discuss. Research shows that online television is extremely popular in Europe, however, and so Europeans could drive the next wave of advertising trends.
Three Audiences, Three Different Cultures
You might think that the trick to good speaking is speaking well. Being confident. Having interesting content. And all that.
Internet Video And New Ad Audiences
Advertisers are always looking for ways to expand their grasp. One venue now coming into its own is Internet video. The content offerings are starting to grow dramatically from a variety of places. Internet video could very well be the place to bring all the ad techniques for the Internet together in one great package.
Move Key Audiences to Actions You Want
Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
Moving Key Audiences to Take Action?
You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives?
Know These Five Audiences to Write a Top Selling Book
To create a salable book you need to know your preferred audience or audiences before you write your book. This essential “hot-selling point” helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Guerilla Research With Web Site Audiences
In the world of web site development, there is a popular pastime and it’s not baseball. It’s the inevitable debate that arises regarding the content of a web site.
Prior to cognitive maps and paper-based prototypes, there is the traditional imbroglio: “The client wants this feature on the site,” or “the marketing department thinks that this would be a cool function.” Within the project team, everyone has an opinion. What’s missing from the debate? It’s not what – it’s whom: The Audience.