The Federal Trade Commission plans to get tougher on advertisers’ use of testimonials and endorsements by requiring more transparency and ending the practice of using disclaimers like “individual results may vary” and “results not typical.”
Mobile Services To Drive Advertising Revenue In Emerging Markets
As market penetration rates for mobile services continue to increase in emerging markets, advertisers are expected to significantly increase their spending on third-screen ad campaigns targeted towards users of mobile data services, according to a new report by Pyramid Research.
The report examined mobile advertising and revenue potential in the emerging markets of Brazil, China, Indonesia, Mexico, Romania, Russia, South Africa, and Turkey.
Utah Aims At Keyword Advertising Again
The last two times the Utah legislature attempted to regulate keyword advertising didn’t turn out very well. It’s probably a surprise to many then (maybe not though) that the governmental body is giving it a third try, this time with a version as watered down as it is vague.
Online Advertising Heavyweights Agree To Good Practice Principles
AOL, Google, Microsoft, NebuAd, Phorm, and Yahoo promise to behave. All of these companies – along with a few others – have volunteered to honor the Internet Advertising Bureau’s just-announced set of Good Practice Principles.
Mobile Local Search Advertising to Reach $1.3 Billion?
The number of people using mobile devices to get content is on the way up.
The True State Of Online Advertising, If There Is One
If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it?
Publishers Collaborate on New Microsoft Advertising Offering
Today Microsoft announced the creation of the Publisher Leadership Council, a group of Web publishers who will consult on the development of Microsoft PubCenter, its next-generation advertising platform for digital media publishers.
Too Much Content Bad for Online Advertising?
Could the enormous amount of content on the web be hurting online advertising revenue? That is exactly what is happening according to the Wall Street Journal.
The largest contributor to this is probably user-generated content. With everyone and their mother pushing out content (like the incredible number of videos of some guy playing guitar in his room on YouTube) with incredible frequency, the market is becoming saturated.
Web Video Advertising Ready for Takeoff
Contentinople Insider has released a report looking at the web video boom, and traffic to sites that offer video has taken off tremendously. This means that we will likely see a massive shift in web video advertising in the approaching future.
Talking Social Advertising with StumbleUpon
I fired some questions at StumbleUpon’s VP of Business Development, John Bryan. We talked about StumbleUpon advertising, the future of social advertising and more. I even tried to get him to spill a few beans about eBay’s interest in selling StumbleUpon. Here it goes…
Chris Crum: What is the benefit to an advertiser to spend money advertising with StumbleUpon as opposed to simply submitting their site like anyone else?