Tag: advertising

Paid Search Advertising Campaigns that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.

Yahoo RSS Plan Yields Additional Advertising Space

With XML and RSS being thoroughly embraced by the web community, capitalizing financially from content syndication is the next logical step. In what would seemingly follow the Moreover.com format, Yahoo has announced that they are planning on offering an advertising service that will allow for sponsored links to be placed within syndication feeds.

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