Classified Ads – What Works & What Doesnt
Do classified ads really work? Should you include an email address or fax number in them? How about a call…
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Tag: advertising
Boost Your Selling Power with Your Call-to-Action Phrases
Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's…
Tracking Your Advertising Dollars with Overture’s Marketing
If you use Overture (which is owned by Yahoo) for your Pay Per Click Advertising, you might be interested in…
IAB Study Finds Contextual Advertising Effective At Branding
A study conducted by Nielsen//Netratings and IAB has found that high-ranking advertisements on SERPs can be an effective tool for…
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet business is good sales ad copy. This can pull in…
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're…
Yahoo Advertising On Google
Although the two companies are acknowledged competitors, Yahoo has begun advertising on Google using Google's AdWords program. AdWords works by…
AD:TECH – Marsteller Chairman Talks Marketing
I got up bright and early today and headed to the Palace for the last day of AD:TECH. The audience…
AD:TECH – The Horizons Of Advertising
John Battelle moderated Monday's last session, and opened with his intention to discuss the coming five years in the world…
