Ask some businesses about radio advertising and they’ll tell you it’s the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What’s the secret to successful radio advertising?
What Great Online Advertising Really Is!
Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. “Market by advertising to get your name out there, so that people will be familiar with you. When they need what we’re selling, they’ll know who to call”.
64% of Marketers are Interested in Advertising on Blogs
Interesting feature by Reuters today into Blogs and advertising with some hopeful news for entrepreneurial bloggers who are good/lucky/workaholic/well-connected enough to generate large levels of traffic…
Pajamas Media – New Blog Advertising Network
Roger L. Simon has just posted anOpen Letter to All Bloggers announcing that he and a couple of others …
Is it Search or Advertising?
Yahoo, unsurprisingly, is taking steps towards being a banner ad-serving company via its network of content publisher partners.
PR, Advertising Proves Information Technology’s Historical Shortcomings
One of the advantages of beeing at a conference is the sudden meeting, a short discussion with someone, and – voila – you got yourself a new perspective.
New Enhanced Version of Google Advertising Professionals Program
The early version of the Google Advertising Professionals program was a start towards recognizing third party consultants, but it was pretty limited.
The Search Advertising Story and the Quest for Balance
Lisa Baertlein of AP weighs in with another story about the growing interest in paid search ads. The piece seems balanced and accurate.
Launch Of MSN Messenger 7.0, Spaces Presents Advertising Opportunities
With new or improved web communication properties comes new advertising potential. At least, that’s the way Microsoft is approaching yesterday’s launch of MSN Spaces and the release of MSN Messenger 7.0.
Direct Mail Advertising: A Key Ingredient For Successful Business Growth
In today’s highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth.