Unique Selling Proposition – Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your…
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Tag: advertising
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show…
Is Google AutoLink Really Evil?
Google released their new tool bar this week that has raised the ire of savvy Web surfers and bloggers. The…
A Wish List for NYT’s About.com
In the wake of the Times acquiring About.com, I thought it might be nice to imagine a reinvented About.com under…
Overture Ad Campaign Secrets
This article reviews the essentials of conducting a great Overture ad campaign:
Firefox NYT Ad Poster Delays
As one of the contributors to the ground-breaking Firefox double-page ad in the New York Times in December, I ordered…
GoDaddy Super Bowl Ad Controversy
No, this isn't an article about how bad the GoDaddy ad was ... because I saw nothing wrong with it…
Google Hoarding the Pie?
Om Malik looked up some of Google's SEC filings and found the following information ...
The Super Bowl Ad Blog
See Spot. See Spot Build Buzz ... Intelliseek's Super Bowl Ad project is ramping up and I am joining the…
Weblogs Inc. Sends VW Ad Packing
Congrats to Jason Calacanis ---- our winner of the week. One of his blogs, autoblog ...
