1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
The Skinny On Newspaper Advertising
Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
The Future of Advertising
Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace. But its not simply advertising that evolves.
Five Unique Ways To Get Free Advertising
1. Give Testimonials
When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service.
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.
Paid Search Advertising Forecast To Reach $5.6 Billion In 2005
Recently, the numbers for online advertising for the first quarter of 2005, and they did not disappoint. On Thursday, the same results specifically for search engine advertising were released and these numbers left little doubt about the strength of search engine advertising.
Google And Yahoo Create Advertising Revenue Void
With the explosion of spending on search engine advertising continuing to alter the marketing realm, have there been any ramifications for traditional information entities? According to a new study, it does in fact look like search engine marketing may be pulling revenue away from those who are used to receiving large advertising returns.
Search Dominates New Advertising Spending
Google and Yahoo are eating lunch on what used to be the expense accounts of the largest advertising and information venues in the world.
Big Advertising Mistake – Don’t Do This and It Will Save Your Advertising Budget
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!
Internet Advertising To Be The Next Media Darling
Goldman Sachs adds their own numbers to recent reports that advertising spending on the Internet will take a bullish ride to record highs. Providing a lower estimate than Forrester Research and eMarketer, Goldman Sachs expects 2005 ad spending to reach $12.3 billion.