Advertising with Signs
Signs are a very common type of marketing. Everywhere we go we see signs. Billboards, car stickers and a whole…
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Tag: advertising
Email Advertising – How Ad Tracking Helped Create a Killer Ad
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine…
Business Web Advertising Landing Page Template
If you're running an online advertising campaign such as Google Adwords or Overture (Yahoo! Search Advertising), you should make sure…
Mass Media Advertising
Very few people do not watch any television these days. This makes television advertising one of the best ways to…
So You Want to be a “Google Advertising Professional”
If you consider yourself a Google Adwords Expert and handle your own or other Adwords accounts for clients you may…
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or…
The Good, Bad and Ugly of Contextual Advertising
There is a good look at the Pros and Cons of Contextual Advertising over at Online Journalism Review today. Here's…
Consumer Impact on Advertising Grows
Consumer impact and influence is growing. The New York Times details how consumers are interacting with advertising campaigns and influencing…
Banner Advertising’s Effectiveness As A Marketing Tool
Do you expect your same banner ad used in print and on TV to draw the same attention online?
The Power of Reverse Advertising
How many times have you heard that posting on FFA sites are a complete waste of time?
