Last minute negotiations with the Aircraft Mechanics Fraternal Association yielded a ratified agreement.
Your Site Needs a Call To Action
The Web is task focused. The best websites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible.
AOL Takes Action Against Phishing
America Online announced a major new initiative to combat “phishing” — the practice of using fraudulent e-mail and fake web sites to solicit sensitive personal information from users.
Hot Banana Chosen as CMS for Parents Action For Children
Hot Banana Software Inc., a leading North American Web Content Management System (CMS) company, has announced that Parents’ Action For Children has become the latest Hot Banana Web Site to go live.
How to Track Online Marketing ROI Using Cost-per-Action
As the online advertising market is poised to grow nearly $10 billion over the next six years, it’s essential that we remember the importance of measuring the effectiveness of that spending.
Motivating Your Web Site Visitors To Take Action: Personality Targeting
The theory that I’m presenting in this article is based on a variation of the Myers-Briggs Type Indicator and Kiersey Temperament Sorters.
Moving Key Audiences to Take Action?
You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives?
Boost Your Selling Power with Your Call-to-Action Phrases
Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act.
Conquer Desktop Clutter with Action Files
Action files enable you to unclutter your desk yet still keep reminders and current papers close at hand. Also known as working files, these files are usually separate from — and in addition to – client, project, or reference files. Action files are for current or pending activities and miscellaneous things you must act on.
What’s Your Most-Desired Action?
The whole point of a website is to get visitors to take action. If there isn’t a particular action you want visitors to take, then you probably don’t need a website.