Some Hollywood Types Do Actually Get Web 2.0
My best friend is an extremely gifted film talent. But he hated Hollywood, hated the hoops young aspirants had to go through, hated having to play ball, so he left Hollywood and came home to be an English professor. It’s really too bad online video hadn’t taken off just yet.
Local.com Sells Stock For Financing
Local.com is $13 million richer, but the money was not so much a gift as a payment – Local.com sold about 2.4 million shares of its stock to two investors. And those investors bought the shares at $5.50 apiece, even though the stock’s current price has only ranged between $5.70 and $7.60 over the past few days.
Embeddable Forums for Global Conversations
What if the comments section in important blogs or popular discussion forums were portable and accessible from various sites and blogs across the Web, but still synchronized the conversation so that everyone could participate in one global discussion?
The Death of the Rate Card
I can always tell how healthy a magazine is just by looking at it. If it looks like it’s been eating well and lifting weights, I figure it’s doing fine. But when I see those anorexic magazines that fold over like soggy pizza when I pick them up, I know they’re in trouble. Lately, I’ve been seeing a lot more anorexic magazines, and a lot fewer hearty ones. In the meantime, if my computer were a magazine, it’d be fat and robust.
Google’s Approach to Behavioral Targeting
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different approach. Concerned that behavioral targeting might upset the AdWords cash cow applecart, Susan Wojcicki, Google’s vice president of product management for advertising, explained to Reuters why the company is testing session-based targeting, not profile-based.
Google Maps Adapts To Rush Hour Traffic
Online mapping services are great, but they still have various faults and quirks – an over-reliance on u-turns, a tendency to place buildings on the wrong side of the street, and so on. Now Google is trying to address one issue by making its drivetime estimates more accurate.
Mobile Ads Show Google The Money
Google wants its software on more cellphones for the opportunity to present lucrative mobile ads, but the wireless companies have issues with Google’s business terms.
Google Backing Off Behavioral Targeting
The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It’s no coincidence they had this relatively unprecedented chat at this point in time.
Theme Park Searches Peak In July
Searches for amusement parks hit their peak every July, says Hitwise, and this year was no exception, with most searching for parks close to home because of gas prices. Not only did they peak, but they were the most searched-for travel destinations.
Google Earth Provides Updates, Answers
There’s a fresh post on the Google LatLong Blog, and it’s titled, “Where in the world is…(Answers).” You see, the post informs readers of various geographic locations that were hinted at earlier. But if Google was asking (perhaps rhetorically), “Where in the world is an updated image?” the answer would be, “just about everywhere.”