Google Phone, New Ad Platform

The tech world is buzzing with rumors about a Google phone. The Wall Street Journal ran an article today, quoted at SearchEngineLand, that provides some details of the development process. Apparently, Google is taking a two-pronged approach: developing their own handset, but at the same time opening up the specifications to allow other manufacturers to offer compatible phones. And, unlike Apple’s iPhone, the Google Phone (GPhone?) should be available from multiple wireless companies.

ad:Tech 2007 – Building Relationships through Mobile

This session featured Jack Philbin (President, Vibes Media), Bob Wesley (CEO MobileLime), Dean Macri (Founder/CEO Cielo Group) and Brook Pitts (Senior VP, Marketing Innovation – Bank of America).

What started out as a very dry session turned out to be a very insightful lesson on ways to create conversation and user engagement using the power of mobile. 2 of the most interesting uses of mobile campaigns were mentioned by Bob Weasley and Dean Macri.

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