Yahoo to Break Open
It must be Yahoo day today. Business Week reports that Yahoo is working to open up: not just in transparency, but in involving users—and especially user-developers—to improve Yahoo. Scott Moore, head of news and information for Yahoo’s Media Group, told Business Week, “We are trying to make Yahoo into more of an open platform that lots of people can plug into.”
Mobile Services Popular Among European Youth
Use of mobile services is popular with young people with 47 percent of 15 to 18 year olds adopting them compared to only 17 percent of 35 to 44 year olds, according to a new report from JupiterResearch, "European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal."
Facebook – the Hub for Your Personal Brand
As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today.
Behavorial Targeting 101: Media Buying Tips
Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral targeting before at one or more points in your life and not even known it. Behavioral targeting, if done right, can be a very useful tool in your internet marketing tool belt.
comScore qSearch 2.0 Launches in Japan
comScore, the company that measures the digital world, has launched qSearch 2.0 in Japan. qSearch 2.0 is a product that offers the first worldwide, panoramic view of online search activity. qSearch 2.0 provides a granular, in-depth analysis of the search universe worldwide.
Escalating Ban-Facebook Hype
Yet another survey is out saying that Facebook damages business, this time to the tune of £130 million a day.
German Provider Bans Porn Sites
According to Spiegel.de, German internet provider Arcor has blocked porn sites Sex.com, YouPorn.com and another site for its 2.4 million users.
200 Million Facebookers? Wishful Thinking
For the past year, the projected numbers for Facebook have been unbelievable. Literally. Unbelievable. Before, it was the CEO’s inflated opinion of monetary worth (at some point I heard $8 billion kicked around), which understandably made early MySpace investor heads explode.
Google Testing Search Result Categories
Google appears to be testing categories in its search results, according to reports in a webmaster forum, dividing results under headings like "comparison shopping" and "reviews."
Customer Surveys – Do They Really Work?
I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information from customer surveys. Follow the link above to read the post—I’ll wait right here.
Scary, isn’t it? When you think about how many questions you’ve asked customers and how little information you might be getting back.