Search Rules Advertising As Media Diversifies
Search and word-of-mouth are by far still the most effective means of advertising and driving website traffic, according to a new survey, but it may not be time to sing the dirge for print just yet.
Sponsored Content Hosting and Renting Subdomains
Ads becoming content is not only true from a thin affiliate site perspective, but also on larger more traditional ad buys. Selling content hosting is going mainstream.
Apple Looks Into The Spectrum
The upcoming 700 MHz spectrum auction is heating up as Apple is the latest rumored to be interested in joining Google, DirecTV, and eBay in bidding on a piece of the band currently used by broadcast television.
Doctors’ Network Serves Everybody’s Interests
Regular viewers of the show “House” will know that the title character’s support staff has (supposedly) left; previews for the new season have shown the brilliant doctor discussing diagnoses with a janitor. But if the fictional character knew about a network called Sermo, he’d be able to find all the expert opinions he could want.
Facebook Islam Row Highlights Free Speech Issues
Historically, in the brick-and-mortar world, we’ve had courts to settle disputes. Online, there are terms of service agreements and invisible judges determining, usually at the behest of the loudest and largest mob, who is guilty of crossing the line between conscious protest and hate speech.
Searchles Adds To Video Library
Searchles, a social search platform has added to its video indexing to display embeds from video sites Metacafe, Liveleak, Veoh and CollegeHumor.
Why Users Generate Content
A key aspect of Web 2.0 is letting users create or enhance a site’s content. This sounds great, but in practice can be hard to achieve. The Web is littered with dead forums, unreviewed products, spammed-out wikis, and other failed attempts to build user-created sites.
MySpace’s Numbers Slipping
Every time we mention the Facebook hype, we’re obliged to point out that MySpace is still used by far more people. But MySpace’s margin of victory is slipping, and new data from Compete indicates that its pageviews decreased by 20 percent between July and August.
Microsoft, Think of the Users
Last week, Microsoft released the third beta version of Windows Live Writer, its free software that lets you write and publish posts to your blog from your PC rather than having to log in to your blog.
I use WLW and think it’s a terrific application.
AskCity – Embedded Maps, Re-Routing & Zip Code Search
Ask.com’s AskCity, their business search product, has added the ability to share maps by embedding them in a website, just like Google Maps did 20 days ago*.