Price Or Convenience? Maybe Both
Last month Nielsen Online released the results of survey suggesting that online shoppers prefer the convenience of online shopping as their main reason for participating. This month, another survey says that price is the most important factor.
Google Maps Gets Into Books, Pictures, And Videos
The name of Google Maps is pretty self-defining. Google is the owner, and maps are those little help-you-find-your-way drawings. But now a new update is tossing books, pictures, and videos into the equation.
Top Ten Sphinn Posts for the Year
Since we are winding down the year of 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Sphinn that have been written in 2007.
Amid Drama, Blognation Is Kaput
A lot of drama has unfolded in the past couple of weeks surrounding the demise of the newly created Blognation, an international network of tech bloggers. In the months since Blognation was launched, there have been death threats, accusations of sabotage, failure to secure funding, failure to pay bloggers, and even implications in the death of a blogger.
Search Insider Summit – Day 1 Pics
As has become the practice for me while blogging conferences, I take a lot of photos. Not as many as Tamar Weinberg, Barry Schwartz or even David Berkowitz, but quite a few.
Search Insider Summit – Jordan Rohan
Jordan Rohan, the perennial keynote at MediaPost’s Search Insider Summit in Park City, Utah, is back with a slew of insights, this time with a year-end review, an outlook for 2008, and some awards.
Note: These comments are Rohan’s, not my analysis. Reporting now, insights later.
Key developments for 2007:
Look at Things From a Customer’s Perspective
As an internet retailer, I have had to learn the hard way that our customers do not necessarily see our sites the way we see them. In fact, when we conduct usability studies, I am often shocked to find that what is very obvious to me escapes them completely. Does that make them stupid? Of course not. Their perspective is just different. In their eyes, the retailer is the one that is stupid.
Social Network Ad Spending To Hit $2 Billion
In 2007, 37 percent of the U.S. adult Internet population used online social networking at least once a month. That number will increase to 49 percent in 2011.
Female Shoppers Look For Electronics Online
If you can do so without freaking her out, look at the nearest female. Is she dripping with electronics gear? New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.
Webkinz Ad Addition Angers Parents
Advertising on kid-friendly website Webkinz has one advocacy group up in arms and demanding the toymaker take down the ads.