All Eyes On Facebook
Facebookers have made quite a stink about lack of privacy on Facebook, especially when it comes to what information appears in their news feeds. But marketers aren’t the only ones mining this unprecedented access to personal relationships; academic types are too.
Knol Highlights
“Knol” stands for a unit of knowledge, according to the Official Google Blog.Here are some highlights on Google’s new project: The challenge posed to us was to find a way to help people share their knowledge. This is our main goal.
The Year’s Most Overused Metrics
We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics. The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless. There are two main reasons this happens …
Denton Himself Takes Over Gawker
According to the one-man investigative team known as Brian Stelter — formerly known as the guy behind the blog TVNewser, who beat the pants off most of the media reporters at the major dailies while he was still in school — the new editor of Gawker is none other than the founder of Gawker Media, the secretive and unpredictable Nick Denton himself. Stelter says he has it confirmed through several sources.
Wishlist Widget Allows Digital Gifting
Getting a virtual slice of pizza might be fun and all, but five-month-old startup gBox is betting that people would rather receive something more tangible this holiday season. It’s also betting social networkers will appreciate its new Wishlist widget more than Facebook’s Beacon program.
Read This: Google Reader Shares Your Stuff
Users of Google Reader now find themselves sharing items with friends through the chat feature in Gmail, aka Google Talk.
Online Holiday Spending Reaches $22 Billion
Online holiday spending between November 1 and December 14 increased 18 percent compared to the same time period last year reaching $22 billion according to comScore.Monday, December 10 reached $881 million in sales (up33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.
Google’s Online Marketing Challenge
Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).
Online Viewers Prefer Professional Video Content
Sixty-five percent of people who watch video on their computers, mobile devices or digital media players are watching professionally-produced TV programming, including network-and cable-produced shows, news and sports, according to ChoiceStream’s 2007 Survey of Viewer Trends in TV & Online Video.That number surpasses the 39 percent of people watching user-generated video by 67 percent and is expected to increase over the next six months as traditional TV viewers begin to shift their viewing habits towards other devices.
No DoubleClick Recusals At FTC
FTC chair Deborah Platt Majoras isn’t the only commissioner with a matrimonial connection at the Jones Day law firm, but neither she nor William Kovacic will recuse themselves from the Google/DoubleClick antitrust review.