Keeping Data Is Good, Says Google
Retaining search data helps Google improve its search results, despite privacy concerns that such retention could end up in the hands of the government via subpoena.
Google Android Had Some Glitches
The Google Android SDK for developing mobile applications contained a slew of vulnerabilities, including a passwordless root account.
What Would You Call Twitter Spam?
I’ve gone on enough about Twitter. I dig it. ‘Nuff said at this juncture. But I got a couple of follow notifications the other day that surprised me.One was from Rupp Arena. If you’re not savvy (shame, shame on you) that’s where God’s favorite college basketball team, the Kentucky Wildcats, play in Lexington. I found it rather interesting that an entire arena was following me, and I opted to follow back because, well, it’s my hometown place of worship, right?
Google Preps For Summer Of Code
Some people will be interested, and some people won’t. But for those who are, it’s time to start getting ready for the 2008 Google Summer of Code.
Sex, Lies, And Wikipedia
Before we get into this (and this is a guiltily delicious journey you may or may not decide to take), please consider what level of perfection you expect your Web icons—even the ones who refer to themselves as "spiritual leader"—to be on. While you’re doing that, pretend he’s not a Web icon, and decide what is forgivable in a regular (mortal) man.
In-Game Ads To Reach $650 Million
The U.S. in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012 according to projections from eMarketer.Video game software and hardware sales will increase to $21 billion in 2012, up from $15.8 billion in 2007. "At a time when other sectors of the digital entertainment industry are struggling with lagging sales and rampant piracy, the US video game business is booming," says Paul Verna, eMarketer Senior Analyst.
More Mobile Users Recalling Ads
Twenty-three percent (58 million) of all U.S. mobile subscribers say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen.Half (28 million) of all mobile users who remember seeing a mobile ad in the last 30 days say they responded to the ad in some way. The number of mobile user who recalled seeing mobile advertising between the second and fourth quarters of 2007 rose 38 percent (from 42 to 58 million subscribers).
Online Advertising To Have Greater Share Of Marketing Budgets
The worldwide TV advertising market is expected to see sluggish growth to 2009 but will see a rebound, mainly online, from 2010 to 2012 as TV audiences fragment and online advertising continues to grab a bigger share of marketing budgets, according to Screen Digest.
(Lack Of) Growth In Online Job Ads Ominous
More job ads were posted online this February than last, and if the stats stopped there, we’d say they made for good news. The amount of growth only equaled three percent, however, which isn’t at all encouraging.
Google Sacrifices Clicks To Increase Advertiser ROI
Google investors are still at the table eating their losses after comScore’s report that paid click revenues were flat in the month of January. Impending recession was the chief suspect among speculators, but nobody finds any real support for that. More astute observers noticed that revenue flattened very soon after webmasters began reporting on decreases in AdSense earnings.