Behavioral Targeting: Why This Hot Technology is Burning its Users

Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007 it rose to fame again thanks to a few big promoters like Facebook; and in early 2008 it ignited a firestorm of debate that continues to unfold before us each day. But what is it, what does it claim to do and why the surrounding debate?

Wikipedia Defers To Google

UPDATE 4/9/08: Seems there was some confusion sparked by this piece, which is, at best, a muddled, meandering, word-labyrinth posing as an unconventional, smart-alecky essay on web journalism/blogging. That’s okay, any reader would find himself in good company lost amid my verbose effluvia. For crying out loud, I used a word like "bildungsroman" and made references not just to Roman mythology but also to an obscure Persian king 3,500 years dead.

Online Retail Sales To Hit $204 Billion

Online retail sales will continue to see solid growth with retail sales increasing 17 percent this year to $204 billion according to a Shop.org study conducted by Forrester Research.Apparel ($26.6 billion), computers ($23.9 billion), and autos ($19.3 billion) will be the largest three sales categories."From higher shipping costs to changes in consumer shopping habits, online retailers are not immune to the current economic climate," said Scott Silverman, executive director of Shop.org.

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