Local Media Sites Good For Advertisers
Local media sites have an advantage when it comes to producing results for advertisers, according to a new report by the Online Publishers Association (OPA).The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are likely to take action after viewing ads on these sites.Newspaper Web sites rank first, with 46 percent of consumers taking action, such as making a purchase, going to a store or conducting research after viewing a local ad, compared to 37 percent of consumers acting after viewing a local ad on a portal.
Girls Gone Wild Founder Takes Case To The Web
Girls Gone Wild peddler and CEO of Mantra Films, Joe Francis, has filed a $300 million lawsuit against a federal judge alleging illegal imprisonment and backroom dealings with his former law partners. In conjunction with the lawsuit, Francis is pleading his case with the public at large via Web video, urging the public to write Congress to have Judge Richard Smoak removed from the bench.
Bigfoot Hoaxers On The Lamb
In the end it was pride that kept me from posting about the search, online and off, for Bigfoot last week; pride in my own skepticism won out over the hope to see a myth proved. And sure enough, all that jazz about a couple of Georgia boys stumbling onto a Bigfoot corpse last week […]
Will Dell Remove Its Head from the Cloud?
Dell thought they could take the phrase "cloud computing" and keep it for themselves. It appears (for the time being at least) that they will have no such luck. The company filed with the U.S. Patent and Trademark Office (USPTO) to trademark the term, but its request has ultimately been denied because it has been established as a generic term.
Fans Flock Online For Olympic Coverage
With the first week of the 2008 Beijing Olympics completed, Nielsen Online has released a report on how fans around the globe used the Internet to follow the games.Fans in 10 countries visited Beijing2008.cn, the official web site of Beijing games, at a rate of 930,000 per day, with traffic surpassing one million unique visitors on a number of days, as they searched for Olympic results, news and video.
SES: Industry Predictions From MSFT’s Satya Nadella
The search industry is changing, and Microsoft is keeping up with the times, according to Satya Nadella, the senior vice president of the company’s Search, Portal & Advertising Platform Group. Nadella outlined both processes as today’s keynote speaker at SES San Jose 2008.
A Tear In The Link Economy Fabric
For a decade and a half the outbound link was a "hat tip," a courtesy or even system of content reimbursement; the "Web" is a web because of linking, each quality website helping to prop up another. It was actually kind of socialist in nature.
Score One for Apple!
Google of course won the eBusiness sector in the recently released American Customer Satisfaction Index (ACSI). No surprise there. Apple won in the personal computers category, which really isn’t all that shocking either.
Google Tops in Customer Satisfaction
Customer satisfaction with e-business Web sites has reached a new high, according to the University of Michigan’s American Customer Satisfaction Index (ACSI) second quarter report out today.
Microsoft: Everybody Else is Doing it
Microsoft is tracking your data.But so are Google and Yahoo!, as they are so quick to point out when confronted by the House. A classic example of the "but everybody else is doing it" excuse that they taught us in D.A.R.E. in elementary school. The drug of choice for search giants is not crack or pot though. It is ad-targeting – learning about you so they can fill your screen with advertisements from companies whose profits would be in their own best interest.