Moreover Folds, Settles With AP

Signaling that maybe nobody is willing to let this linking-and-snippet business go to court, Moreover and parent company VeriSign have settled a lawsuit filed by the Associated Press for undisclosed terms. By the tone of the press release, though, those terms must be favorable to the plaintiff. "AP is pleased to have resolved the litigation in an amicable manner and appreciates VeriSign and Moreover’s efforts to resolve AP’s concerns," said AP Vice President and General Counsel Srinandan Kasi.

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea … Visa.

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