Motrin’s Ad Causes Online Backfire
Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could…
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Tag: backfire
How Exclusive Sponsorships Can Backfire
There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need…
MySpace Safety Efforts May Backfire
For someone who isn't 17, I have to admit that I spend a fair amount of time digging around in…
