The Power of Color

Colors have many meanings and associations. They can also create, or amplify, emotion. For example, which would you associate with bright yellow: happy or sad? Serious or playful? Good or bad? Chances are that you chose happy, playful, and good. Why? Because color speaks, whether we realize it consciously or not.

How to Conduct an Effective Web Conference

Web conferencing is a forum for interactive presentations that span one-to-one meetings, internal conferences, team meetings and public seminars. Instead of jumping on a plane or driving across town, you can invite your audience to a web conference instead.

Over the last 5 years web conferencing has experienced explosive growth and the reason is clear: web conferencing not only reduces travel costs and hassles, but makes communication faster and more effective. In the aftermath of 9/11 companies are even more closely scrutinizing their travel requirements. Web conferencing can be used for a wide variety of applications including new product launches, sales presentations, training, software/product demonstrations, financial updates, marketing events and much more. The possibilities are virtually endless.

Dealing With Tough Customers

Several years ago, I did some consulting work for the sales organization of a large pharmaceutical company. These people were very concerned with the fact that one of their new products wasn’t selling very well. The product was a timed-release patch for managing pain that was used by chemotherapy patients. This product was an alternative to morphine and their clinical studies showed that it was a superior product because it was far less addictive and had fewer side effects. The problem was that the doctors weren’t prescribing it and these people wanted me to help them figure out why.

Eight Sources of Negotiating Power and How to Get More

Negotiating power plays a major role in every type of negotiation, whether it’s a labor negotiation, political negotiation, or a buy-sell negotiation. Both the buyer and the seller have power in a negotiation. Power is each side’s perception of its strength or weakness in comparison to the other. This perception of power affects the ability of each party to achieve its own goals. The more negotiating power you have in comparison to that of your buyer, the fewer concessions you’ll have to make.

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