network
Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is…
It used to be that increasing Web site traffic exponentially was the mark of success in search engine marketing (SEM). Today, that isn't enough. Advertisers want to see an increase in conversions, requiring more accountability from marketing campaigns.
These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them.
Contrary to popular belief, you don't have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given to writing appropriate title tags for different pages, etc.) which still do very well in search engines. How can this be? Simple: they're relevant.
Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers' complaints determines which of these two results you get.
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties.
