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Are you missing out on important sales because you are not paying attention to your site statistics? There's a wealth of information…
Last month someone on my e-mail list wrote me a long e-mail calling me an "Internet whore." He went on to say he was un-subscribing from my newsletter. He added that I was "slocking *****" and that I had "lost my ethics." I thought about the anonymous writer and reflected on what he said. It made me wonder how often any of us doing business…
Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.
A copywriter does not just write the words, he or she renders soul to the idea that sells. The copywriter collects all possible information before sitting down to write a copy. The copywriter thoroughly studies the market segment and tries to understand the psychology of the audience at whom the campaign is going to be targeted.
Have you ever handed someone money when you knew they really needed it? Did you notice what their face and eyes looked like when you gave it to them? Did you feel the joy in their voice, maybe it was relief, which feels like joy? Do you remember what you felt like, knowing that you could help?
During a recent period of PC breakdowns, I realized that I took my computer for granted. I thought the high tech machine would never let me down. Just when I thought things were going smoothly, "BANG", I was in deep trouble.
