Archive
A Winning Public Relations Game Plan
I have learned in my public relations work, especially from leaders in the field, that there are only three ways a public…
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Case In Point: Designing A Site That Demands High Traffic
Marnie Pehrson may not be well known for driving traffic to Web sites, but she should be! Her ability to get literally hundreds of thousands of page views a month is simple astounding! (NOTE: I said "page views," not "hits." BIG difference!) I had to ask her to reveal her secrets so that we all could learn how to create a Web site that simply…
Pricing Your Service or Product: Things To Ponder
Terrific students attend the classes I teach. They ask profound questions that "stretch" my knowledge and resources. When I teach a building a business foundation owner class, I'm usually asked, "How does someone price a product or service?" During a recent class, I promised to write down what's in my head and send it to the students. And because of them, you now have it,…
8 Strategies to Increase Search Engine Rankings
1. Page Link Names - place a primary keyword in your page link names. Rather than using a link in your navigation bar like "services", add a keyword to that page link. If you offer web hosting services, it could be "webhostingservices.htm"
How To Make Time To Write
When we don't take the time to get our writing done, it's because we don't make the time. It's what separates the doers from the talkers. Or in this case the writers from the wannabe writers. You're left with one decision countless times a day. Will you write or not? Each time you choose not to write, you lose another opportunity that's seldom grasped again.
Resubmission Tactics: Follow Up
In a recent issue Marv Dealy, of Throckmorten Enterprises asked about the wisdom of repeatedly resubmitting your site to the search engines. We received conflicting responses from two top SEO specialists. Here's a response from Dan Thies, which offers some surprising advice, and tips the scales towards NOT resubmitting your site. In fact, Dan advises that you don't submit your site at all!
