Anatomy of a number 1 search result

Contrary to popular belief, you don't have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given to writing appropriate title tags for different pages, etc.) which still do very well in search engines. How can this be? Simple: they're relevant.

TURN CUSTOMER COMPLAINTS INTO MORE SALES

Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers' complaints determines which of these two results you get.

A Look at Ask Jeeves and Teoma

Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties.

There’s Money in Your Site Stats

Are you missing out on important sales because you are not paying attention to your site statistics? There's a wealth of information here that can boost your sales.