FONTS FOR BUSINESS WRITING: CHOOSING BETWEEN THEM

Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.

How Does a Copywriter Work?

A copywriter does not just write the words, he or she renders soul to the idea that sells. The copywriter collects all possible information before sitting down to write a copy. The copywriter thoroughly studies the market segment and tries to understand the psychology of the audience at whom the campaign is going to be targeted.

Cranky or Sweet Money?

Have you ever handed someone money when you knew they really needed it? Did you notice what their face and eyes looked like when you gave it to them? Did you feel the joy in their voice, maybe it was relief, which feels like joy? Do you remember what you felt like, knowing that you could help?

The Trials and Tribulations of A Confused Computer

During a recent period of PC breakdowns, I realized that I took my computer for granted. I thought the high tech machine would never let me down. Just when I thought things were going smoothly, "BANG", I was in deep trouble.

Publishing eBooks on a Shoestring Budget

I recently received an email from a hockey coach with a Web site. He was searching for a way to create an ebook to sell on his site. But since he just wanted to create just one ebook, he didn’t want to spend hundreds of dollars on a program to do the job. His question – is it possible to create ebooks for free?