1 Step in Achieving Your New Year’s Resolution

In Jack Canfield and Mark Victor Hansen’s original “Chicken Soup for the Soul,” I am reminded of the short story titled “Another Check Mark On the List.” This is a story about a 15-year-old boy named John who, on one rainy day, when it was too wet outside to play, he decided to write a list of goals. John continued writing until he had 127 goals. These goals included exploring the Nile River, climbing high mountain peaks around the world and learning 3 foreign languages. He also wanted to be featured in a Rose Bowl Parade and play several musical instruments.

‘Don’t say you’ve a brilliant product – get others to say it for you’

Have you ever noticed that the more a salesman tells you how good their product is, the more you don’t believe them?

It’s basic human nature. Rolls Royce don’t have to take out massive ads. to sell the cars. They virtually sell themselves thanks to a worldwide reputation.

And have you ever noticed that friends who have bought a new TV, car, furniture or vacation can’t wait to tell you about it? It’s part of our human make-up that we need to show off our possessions and want others to confirm that we have made the right decision.

Transform your Home Page with Passion Copywriting

If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.

Your home page needs passion. You have only 10 seconds or so to impress your visitor. Make sure you don’t have long paragraphs of bio or description of your mission, service, or book. Visitors, who really are potential clients or customers, want to know what’s in it for them. Make every word count.

How to Market Your Unsold Books on the Internet

Your book expresses your useful information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.

Now, there is a new way to market those unsold books. Use the Internet. And you don’t even need your own Web site or spend money.

Your Killer Ad – Some Killer Facts

No. This is not another article about attention grabbing, interest generating ads.

Just the other day I was on the verge of sending out my weekly Newsletter, when some intuition kicked in and made me click again on a featured profile. Whoops! the website was offline and I was left with absolutely no way of contacting that client, because the email address was centered to the domain name. Well I stopped that feature just in time to wait for the client to get back to me.

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