Looking for a Happier Work Place This Year?

If you’re into professional development, you’ve probably come across the name of Martin Seligman, Ph.D. He’s the Optimism guru, the man who developed the theory of Learned Optimism. Optimism is the facilitator of all the emotional intelligence competencies, which increases our success. Seligman’s rigorous research has established that optimists are more productive and accomplish more and this is important knowledge for the workplace.

Restoring Faith in Your Freelance Writing Business

With all of the talk about “consumer confidence” and people around the US returning to “faith” in these troubled times, it’s easy to feel, as a writer, insignificant — and “unneeded.” It’s even easier easy to feel uninspired on the topics you normally write about. How can a contruction writer write about forklifts in a time like this? How can a content writer continue to write when everyone is saying “The web is dead?”

Lowering Your SQ: Spamminess Quotient

Spam is unsolicited commercial email. And its use by unethical or ignorant marketers has risen dramatically during the past two years.

In fact, spam has become such a nuisance that most Internet Service Providers now use anti-spam filtering software. A good thing, right? Not completely.

You see, as a conscientious newsletter publisher or Internet marketer, you work hard to create useful and interesting content. Now, as a result of the increased use of spam filters, you must evaluate every mailing for its SQ, or “Spamminess Quotient”. You must modify all that useful and interesting content so that it makes it through the filters.

Software Basics Save Money and Time

Many people are confused when it comes to making decisions about software. Installing, uninstalling, trouble-shooting, buying; there is much to think about. This article discusses some software basics everyone should understand.

Tip 1: To prevent unnecessary trouble, install one new program at a time. Be sure the program works correctly before installing another. Try to learn one new program at a time.

Tip 2: Many new software owners fail to register their software. One advantage of registration is the company tech support you can access if there is a problem. Also, special upgrade discounts are usually available only if one registers the software.

Developing Multiple Streams of Income for Your Home-Based Business

Many home-based business owners have a single service or product they provide. They may sell e-books or crafts or speech-writing services. Specializing in one area is good for many reasons. For one, it makes marketing easier and helps that business build a solid reputation in one area.

Although specialization has its benefits, businesses who derive all of their profit from a single area are overall more susceptible to economic fluctuations and less profitable long term.

How to Know When You’ve Created a Good Ad

A great copywriter once wrote, “A good ad is like a good sermon: It not only comforts the afflicted, it also inflicts the comfortable.”

But the question of the moment is this: How do you know — before a single living colleague, client or consumer has laid eyes on it — that you’ve done a good ad? That it’s the right time to stop all the thinking, talking, writing, doodling and designing. The right time to click on “save” and call a meeting?

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