Super Bowl Ads Drive Fans Online
The role the Internet plays surrounding Super Bowl Sunday activities continues to be an important one, with two-thirds of those who watched the game reporting they went online at some point during the day, according to comScore.
Around 41 percent of respondents said they used the Internet during the actual game, while 33 percent logged on during halftime. Some of their Internet-related activities on game day included going online to watch this years Super Bowl ads (12%), while 8 percent said they viewed previous years ads.
Google Optimizes Book Search for Mobile
Google has launched a long overdue mobile version of Book Search for the iPhone and Android. This includes access to over 1.5 million mobile public domain books.
Digg Crowd Starts Seeing Itchy Trigger Finger Warnings
Recently, very active Digg.com users digging at a fairly rapid pace have been met with an error message advising them to slow down and actually read the story they’re digging.
An image of the message was dugg up to the front page. It reads:
“Whoa there cowboy! Itchy trigger finger? Digging so fast is lame. How about reading some stories instead?”
Web Video Advertising Ready for Takeoff
Contentinople Insider has released a report looking at the web video boom, and traffic to sites that offer video has taken off tremendously. This means that we will likely see a massive shift in web video advertising in the approaching future.
Spammers Exploit Twitter Registration Flaw
The moment Twitter surpassed Digg.com was the moment it became a huge target; success comes with its own perils. While marketers early on were interested in the microblogging platform’s potential, an apparent flaw in the registration process left it wide open to automated spamming.
Talking Social Advertising with StumbleUpon
I fired some questions at StumbleUpon’s VP of Business Development, John Bryan. We talked about StumbleUpon advertising, the future of social advertising and more. I even tried to get him to spill a few beans about eBay’s interest in selling StumbleUpon. Here it goes…
Chris Crum: What is the benefit to an advertiser to spend money advertising with StumbleUpon as opposed to simply submitting their site like anyone else?
Google Health Gets Handle On Real-Time Medical Data
Never mind Santa – 365 days a year, it’s now Google that may know when you’re sleeping or awake. The tech giant will be able to track things like heart rates and blood sugar levels, too, thanks to a partnership with IBM and help from the Continua Health Alliance.
Traditional Retailers Need To Improve Search Presence
Online retailers such as Amazon are doing well with their search presence compared to traditional retailers, according to a study from Internet marketing firm Internet Engine.
"The Retail Search Presence Study" found that online retailers have a very strong presence, representing over 30 percent of the listings shown, while bricks and mortar retailers consistently have had the weakest presence of any group showing up only 12 percent of the time.
eBay Sells Out Seller on No Checks Policy
This ought to ruffle some feathers. An eBay seller forwarded an email they received from an eBay customer service rep. to Ina Steiner at AuctionBytes.
Hitwise Sums Up Facebook At Five
Today marks Independence Day in Sri Lanka, Across the Universe Day for NASA buffs, and, as you’ve surely heard by now, Facebook’s fifth birthday. To celebrate, Hitwise took a look at the social network’s state of being and some of its more recent achievements.