Does Your Site Tell The Truth?

Good copywriters are among the best paid people in the work force. Most webmasters are not in this group. Yet we need to sell. Should we emulate good copywriters? That is, should we do what they do to the best of our ability?

Selecting A Business Name

Picking a name for your new enterprise can be a daunting task. Spend the time required to make a wise choice on this key component of all of your future sales and marketing efforts. While the quick and dirty solution may seem to be to use your own name or initials or a descriptive name of your locality, the costs down the road to make…

The Fundamental Flaws of Recruiting through Headhunters

Over the last few years it has become increasingly popular to use recruiting agencies to find new colleagues. When hiring labourers this way, it may be reasonable, but this huge mistake and is a cardinal sin for hiring colleagues for professional service businesses.

Ten Steps to Effective Leadership

Many people end up in a supervisory position or SOHO ownership almost by default. In today's workplace, if someone stays on their job long enough, they will probably be promoted as others more senior to them, or higher up the chain of responsibility, leave for other opportunities.