Marketing Audits: Why Principles Of Accountability In Marketing Are Useful

More audits are being performed in financial departments today due to the irresponsible behavior of a few top executives. Why stop there? Might it not be useful also to look at marketing investments as a fertile field for scrutiny? A marketing audit would measure profit and loss just as an accounting audit does. That is, it would measure return on investment (ROI). This article points…

Writing ebook – plan for success

Writing an ebook is a major project by itself. The effort and time you need depend on the subject that you are writing and how familiar you are with it. As in any project, planning plays an important role. As the saying goes, 'If you do not plan, you plan to fail'. There are a few things which can help to make your writing journey…

European Union continues to gum up U.S. trademarks

To compete effectively in global markets, American exporters need trademark protection everywhere they do business. But the European Union is arbitrarily denying U.S. companies the trademark rights they've earned, and the time has come for diplomatic intervention.

How to Come up with Brilliant business ideas

Every morning I have to catch a 1 hour train to go to my university (This is how far I live). First few days, I use this time to study, but then after a while, I get so carried away to thinking about nothing. It might sound funny, but if you are sitting in a bus or any transportation, or probably moments before you sleep,…

Get The Basics Right

If you want to open a new business offline, here's the secret to success. First pick the business you want, find who is top dog, then open up right across the street from them.