Customer-centric Business Strategies

“Customer relationship management is a business strategy to select and manage the most valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy, and culture.” -The CRM Primer, http://www.crmguru.com

Expand Your Business To The Web?

If you have a successful off-line business, but no web site to support it, you have probably considered building one. Others may even be chiding you because you haven’t done so. Despite what you may have heard or others tell you, there is only one valid reason for building a web site and that is to increase profits. To create a site simply to have one, to be able to add name.com to the bottom of your stationery and business cards has a grand potential for disaster.

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