Case In Point: Consistent Response Rates of 50%
We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us, too. The quest for new, attention-getting mediums is one that every marketer pursues. The Holy Grail is the one that brings about immediate and consistent responses. Would you believe that a ghost from the past is now the bright and shining star of the marketing future?
Ready, Fire … Aim!
Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business.
Three Powerful Ways to Create a Must-Read Ezine
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers.
Industry Pro Interview: The Selling Power of Consumer Confidence
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn’t set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch’s need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of your customers – when you put forth a strong image of consumer confidence – your customers take care of you by granting you their loyal and repeat business.
Investing In Your Business
Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to get the best return on investment (ROI) for your advertising dollar (or pound, euro, etc.).
Take The Focus OFF Your Customers
Through all our customer service training – whether formal or informal – we’ve been taught that we need to put the focus on our customers. Everything should be about them. All aspects of the service experience should center around the customer.
Raise Your Fees Overnight!
Do you want to make more money?
Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.
How To Get Free Promotion
(Part 1)
There are many benefits in getting your name exposed by writing articles for the internet. It is one of the best free promotion methods you can use to grow your business. This is a step-by-step lesson on how to write your own promotional articles, and what to do with them once they’ve been written.
Rapport: The Magic Key To Persuasion
When it comes to being influential with people, my good friend David Barron likes to say “inside of rapport, anything is possible… Outside of rapport little is possible.” While David goes into much more depth on Rapport in the Foundations of Persuasion, I wanted to spend some time on this topic today.
Design Your Resume For The Web
The rules have changed for the document that sells YOU on the Internet!
The standard resume style that worked so well in the paper and pen world just isn’t good enough for today’s web-based job market.