SES: It’s Not Persuasion; It’s Presence
Our trusty Doug Caverly woke up this morning on California time and hoofed down to the Search Behavior Research track…
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Tag: persuasion
Micro Persuasion 2.0
Now that this blog is over a year old, I feel it's in need of a bit of a design…
Perception Persuasion Behavior: PR at Work
Managers - the business, non-profit and association sort - really need to get this down pat if they are to…
Creating a Powerful Sales Letter using Four Main Ingredients
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously…
Sales Copy Tips
Writing good sales copy is not an art, it is a science. There is no reason to get creative here.…
Why I Absolutely Hate Writing Sales Letters
Rather, I hate calling the stuff I write "sales letters" because it's so much more than that. In a recent…
4 Easy Ways to Boost Your Sales
Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major…
Copywriting Makeover: Making An Emotional Connection – Part 1
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This…
Breaking the Ice and Winning Over the Client!
Wherever you turn these days you'll find articles covering every business strategy and tactic available to man, from how to…
Psychology of Converting a Prospect to Money
If you want a truly successful business, you need to take a close look at how Psychology can set you…
