Which Ads Work and Which Ones Don’t
Someone (I really wish I could remember who) once said, “Half of all advertising money is wasted. The only problem is we can’t figure out which half!”
What You Need To Know To Assure Success In Promotions
Marketing a business can be a huge challenge. However, if you have systems in place, you are consistent in implementing your systems, you have great follow up and really care about your customers, your usiness will not only survive – it will thrive. Before you begin a marketing campaign for your business start by taking time to develop a good plan.
Overcoming Poor Coworker Relationships
Granted. You can’t always get along with everybody. There are some people on this earth who simply won’t allow you to make friends with them. However, at some point in life, you are likely to come upon a situation where a good relationship with a coworker has become strained for one reason or another.
Case In Point: Getting Your List To Respond
We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, we’d all be fibbing if we said our ezines were not a promotional tool as well. So how do we build a responsive list? Ryan Deiss of http://www.SiteSightings.com has some great information to share regarding his last mailing that we can all learn from.
Want More Money? Fish in a Bigger Pond!
Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan’s turn. “When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I thought wouldn’t scare too many people away. Now, based on my available work hours, I can’t really take on more clients but at the rate I’m charging them, I’m not going to make enough money to keep the business alive. How do I raise my prices without losing my clients?” she wanted to know.
How To Prioritize And Grow Your Home-Based Business
Life is all about making choices, and setting priorities. You have made a choice to get away from the “work at a job” world, to pursue making a living at home using your PC, or you wouldn’t be reading this right now.
A Secret For Discovering What Your Customers Want
Doesn’t it drive you crazy that people visit your Web site and then just leave? What are they looking for? What is missing from your site that they need? Here’s a free way to find out.
To Make Your Copy Sell – Make A Personal Connection
Copywriting is, in it’s most basic form, a salesman. You aren’t there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase. But one thing in particular that gets overlooked very often is the personal connection. This element is vital in creating copy that sells.
Case In Point: Getting 24% ROI On Email Campaigns
So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us the nitty gritty of her latest solo ad project, including how she consistently earns 24% in profits.
Making Your Sales Copy Sell… Even In A Recession
I was talking with a group of business associates the other day and one question popped up that was of particular interest. “Is everyone finding that sales come MUCH slower these days?” The answer from all on the call was a resounding yes! The next question won’t surprise you… “What do we do about it?”