Marketing Mistakes You’d Be Smart to Avoid

1. Resting on your laurels. Just because you have what you think is a good marketing plan in place today doesn't mean it'll be right tomorrow. The pace today is accelerated and you can't afford to coast. Research constantly what your competition is doing. Surf the Internet!

Using Anchors to Bookmark and Navigate

With Flash MX you have the option to publish your movies with Named Anchors. This will add anchor tags to your HTML enabling your viewers to bookmark pages inside your flash movies as well as use their browser back and forward buttons.

Appreciative Inquiry: A Powerful Project Leadership Tool

I was recently introduced to a concept called appreciative inquiry (AI) at a conference in Phoenix, Arizona, called Amplifying Your Effectiveness. I was so excited about the possibility of using AI with project teams that I searched the internet to find more information. I discovered that Dr. David L. Cooperrider of Case Western Reserve University is one of AI's primary originators. AI originally grew out…

Six Quick Tips for Holiday Online Retailers

If you're an online retailer looking at the impending holiday season, you might think it's too late to make any changes to your website that will affect holiday sales. You might even be thinking you'll just have to see how the season shakes out online and make changes next year.