Protect Your Project Plan Upfront to Boost Idea Success Rates

With all of the best developed project plans, problems will still occur. Often they are problems that could have been prevented, if only time were taken upfront to work at eliminating them. But, people will say, "We don't have time to do this kind of thinking." So, the problems happen, and then people say, "I can't believe we didn't think to prevent this from happening!"…

Avoid Project Pitfalls that Kill Idea Development Work

The following list of project pitfalls will sabotage the hard work of idea development. Identify the pitfalls that are relevant to your project and develop strategies to eliminate or minimize them. Think your way to success. The fun part is developing a workable idea. The hard part is the project work that implements the idea.

8 Common Marketing Mistakes to Avoid

Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.

Web Prima Donnas

After just one year of having a web site I now feel compelled to write from the other side of the trenches.

Marketing is Just a Game

CNET's gaming industry portal GameSpot covers over 7,500 products and has over one million users per day.