Is it Wrong to Have a Goal-Oriented Home Page?
Not too long ago, a client asked me to create a new design for his company’s home page. As I was getting ready to work on the design, I asked my client what the homepage needed to accomplish. In other words, what were the page’s primary goals? What did the company want clients to do when they got to the home page?
Do They Know What They Need?
When visitors first come to your site, it’s important for you to anticipate how they are approaching your site.
Help! My Site isn’t Selling Anything!
A few weeks ago, I received a question from a reader who saw one of my articles in Murdok. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he’s not making sales. His question is pretty basic: Why?
3 Quick Tips to Improve Your Homepage
Everyone who has a website struggles at one time or another with how to improve their home page. Although many visitors enter through pages deeper in your site, your home page is often a visitor’s first introduction to your company or organization. For that reason, it’s important to start off on the right foot.
Hide and Seek is a No-No!
A lot of times, browsing a website is sort of like playing hide and seek.
CRM: A Business Solution, Not a Technology
Before sitting down to write this article, I went onto the web and took a look round: I haven’t written about CRM implementations in about 6 months, and I’d assumed that in this time period, purchasers of CRM would have figured out why the implementation process was costing them $5 for every $1 spent on the technology.
Pros and Cons of Marketing on the Internet
The Internet brings a great number of businesses an opportunity to grow and increase revenues. Home-based businesses have cropped up left and right with the promise that the Internet can be an easy way to earn an income. Over the past nine years there have been success stories and stories of absolute failure. Like anything, marketing on the Internet has its pros and cons; knowing them can help your business succeed.
Why Is Google Tracking SERP clicks?
In a recent phone interview Dan Thies informed me that Google has been tracking click throughs on their search engine result pages (serps) for some time.
It’s About Accountability . . .You Don’t Need to Go it Alone
During a recent meeting of my Million-Dollar Round Table–a master mind team of business owners–two significant decisions were made. They were not the only decisions made, but these happened to have resulted in several thousand dollars being saved and will earn several thousand more.
Getting Listed In German Search Engines
How does one get listed in Google.de? If you’re in the US Google will you automatically show up in Google.de? What other German search engines or directories are there for sites who want German-speaking visitors?