The Link Building vs. Content SEO Debate
The link building vs. content seo debate is still raging in the forums. John Scott, a staunch advocate of link building, keeps the thread hopping with his beliefs that, for competitive search terms, links are the only way to top rankings.
Outsourcing a Project Overseas
You decided to outsource your project, you sent out Requests for Proposal, you evaluated the proposals that you received, and you finally found out that the outsource service provider (OSP) whose proposal best fits your requirements is an overseas company… Is it a disappointment to you?
Sales Call Reluctance
I recently read of an Award winning salesman who in 1951 was known as ‘The King of Cold Calls’. The article analysed his approach and the key to his success was that to him cold calling was actually fun.
Developing Your Cyber-Marketing Plan
Before You Begin:
Determine what marketing information prospects need
Brainstorm all information you have available for your customers/clients. Consider the value a customer may find in the information you plan to provide and determine the information’s worthiness. Not all information is really worthy of passing on to the customer/client. The “rule of thumb” here is to provide the top three to five most important pieces of information. Providing more than that would either overwhelm the customer or drive the customer away.
Five Smart, Effective Ways to Boost Website Profits
You’ve probably heard the saying, “work smarter, not harder!” — well, there’s truth in that saying and you can use it to increase the profits from your website:
Has Website Promotion Gone Local?
I live in the snow belt of Rhode Island, USA. No, it’s not Siberia but so far this year we’ve received our share of heavy snow. Which leads me to today’s marketing tip…
How To Handle Leads Safely
One of the many questions readers have submitted is:
Q: “I have one list that is comprised of people from a lead company. In view of the spam laws, can I market to these people or not?”
Top 7 Things I Wish I’d Known About Web Design
It’s been three and a half years since my brother and I first launched our web design business in 2000. I admit that we were pretty primitive back then, and it’s a bit scary to go back and look at the very first sites I created.
Save Your Breath: How to Sell in Trade Shows Without Pitching
You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table – or some type of contest material – to collect business cards of passers by for later use in your sales process. But the worst part of doing a trade show is losing your voice.
26 tips to Prevent “Stuckitis” on Your Site
“Stuckitis,” for those unfamiliar with the term, refers to the condition of being “stuck.” That’s the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.