The Secrets of Writing SEO Copy

At yesterday's DMA/AIM net.marketing conference, session director Heather Lloyd Martin, president of SuccessWorks, offered some powerful words of wisdom regarding SEO copywriting.

A Checklist to Screen Ideas for Corporate Alignment

Increase your chances of success at selling new ideas to management. Understand that ideas create change. Change needs to be well managed. To be well managed ideas need to be thoroughly thought through. The following list of questions will help you determine which ideas are worth the effort of pursuit because they are powerful for the organization.