Why Investors are Afraid of Search Engine Marketing

The Search Engine Strategies conference, in San Jose, is full of exuberant professionals and entrepreneurs eager and excited to learn more about the search industry. Amid the din of optimism and over-caffeinated exuberance there are a few words being spoken that are, shall we say, somewhat less than ebullient. It’s probably no surprise to anyone who’s been paying attention to tech stocks of late that most of the downer talk here has to do with investors.

Switchboard Unveils New Features

Switchboard, Internet based yellow pages and white, announced today for several new features. The new functionality is designed to help users more quickly access in-depth information on local businesses and includes a downloadable toolbar, Web search, classifieds and zip/area code look-up. This is the first upgrade announced at Switchboard since the site was acquired by InfoSpace, Inc. in June.

How to Effectively Design Your Business Image

In many industries, image is one of the last things business owner looks at. If business is not booming, they assume there is something wrong with the sales method, as opposed to the image. “If we just sent out a few thousand more fliers” they say, “we will get some more clients”. When in reality, they should be looking at how the message they’re sending to their target market is perceived in the first place. Here are a few pointers to look at:

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